Paul Greaves, Adoro Café
Website type: First website for an established business.
The brief: Paul wanted a simple website.
The process: Paul asked us to tell him what we thought he should do. The only requirements he had were for the basic information (opening hours, location, contact details and the menu) to be very easy to find. Then we were left to our own devices. We found a style that complements the look and feel of Adoro’s physical premises and is simple, uncluttered and very easy to navigate.
The end result: www.adorocafe.com
Florence Charvin, Fotographie by Florence Charvin
Website type: New business.
The brief: Florence wanted a site that showcased her portfolio and helped to build her new brand.
The process: Florence had a very clear brief – she knew exactly how she wanted the site to look and feel. We worked closely together on identifying her target market and trying to figure out exactly how to best structure the site and content to attract her target market, keep them coming back to the site and get them to invest in a photo shoot.
The end result: www.fotographiebyflorencecharvin.com
Janine McGarvey, Care Pharmacy Hastings
Website type: Website for an existing business to replace a dated site.
The brief: Janine wanted a new website that would set her business apart from its competitors.
The process: We researched competitor sites to see how we could differentiate Care Pharmacy in a compelling way from others in the industry. It was apparent that people needed to be at the core of the site. The people in the team at Care Pharmacy needed to have as strong a presence online as they do in the pharmacy. And the site needed to cater to the requirements and interests of the people that they know so well, their regular customers. The website now feels like an extension of a visit to the pharmacy – with the same staff, clear branding, a distinct personality and lots of helpful information.
The end result: www.carehastings.co.nz